Challenge
What needed to move
The startup needed to prove that AI-generated creative could meet commercial standards across diverse industries while remaining clean, readable, and usable in real-world placements.
01AI Creative Direction
SaaS AI Ad Software
An AI advertising startup tested whether concise prompts could generate commercial-quality advertising for real businesses and physical display environments.
01Scope and signalsCASE / 01
5+ sectorsSignal 01
2023 test windowSignal 02
Real client contextsSignal 03
AI plus design workflowSignal 04
Approach
How Stage 2 responded
- Tested multiple AI models across photorealistic, animated, and stylized outputs.
- Created ads for food, fashion, entertainment, fitness, and premium service businesses.
- Evaluated outputs against professional ad requirements and fed findings back to developers.
02DOOH ad playlistYOUTUBE / FIELD TESTS
Out-of-home creative proof
Watch the AI ad tests as a DOOH playlist.
The playlist collects the display-ready ad clips produced during the experiment, showing how the creative system handled food, fashion, events, fitness, and premium service contexts.
Deliverables
Commercial ad conceptsStorefront and display-ready visualsModel feedback insightsCross-category creative tests