Results

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Enhanced Brand Visibility

• +37% Increase in Impressions across Google and Meta, establishing a solid awareness base within the dance studio community.
• High Video View Counts (in the hundreds of thousands) on YouTube and Meta Ads, amplifying brand recall early in the buyer’s journey.

Strong Engagement Metrics

• +25% CTR Improvement on Search: Showcased that relevant studio owners were clicking through, signifying interest at the discovery stage.
• Sizable Social Engagement: Tens of thousands of likes, comments, and shares on Meta Ads, further confirming audience resonance.

Cost Efficiency at Scale

• Reduced Ad Costs by 28%: Through careful bidding and creative optimizations, maximizing exposure per dollar spent without compromising reach.
• Cost per Landing Page View Under $1 on Meta: Demonstrated the ability to drive traffic economically, vital for top-of-funnel campaigns.

Foundation for Lead Generation

• Hotjar & Analytics Insights: Revealed which pages and offers garnered the most interest, guiding the next stage of funnel development.
• +15% Increase in Qualified Leads (based on manual verification and social media cross-checks), pointing to strong pipeline potential for subsequent remarketing and nurturing phases.

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‍Key Takeaway

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By prioritizing a top-of-funnel strategy, our agency helped Studio Love capture a wide yet relevant audience of dance studio owners—an essential first step in a longer B2B buying cycle. Through compelling multi-channel ads and in-depth user behavior tracking, Studio Love:

• Broadened brand awareness among the exact target market they needed.
• Laid the groundwork for further lead nurturing and conversion activities in mid- and bottom-funnel phases.
• Gained actionable data on what resonates most with studio owners, enabling refined retargeting and future campaign optimizations.

In niche B2B environments, building a robust top-of-funnel presence is critical before moving prospects toward final purchase decisions. This case study illustrates how a structured awareness phase, supported by data analysis and strategic creative, creates the momentum essential for long-term growth.

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