Approach

‍

To achieve the objective, we began by establishing a clear project timeline, aligning key milestones for design approvals, client feedback, and production deadlines. Our creative direction was guided by a curated 90's Hip-Hop Tee mood board that featured relevant visual elements, color palettes, and typographic styles. Inspired by Terry Fox’s story and STYLL’s brand ethos, we developed bold graphic elements and custom typography that balanced timeless appeal with a 90's Hip-Hop aesthetic.

Multiple design mockups were created to explore variations in layout, color schemes, and placement. We worked closely with STYLL’s team to refine the designs through iterative feedback, ensuring the final concept captured the event’s purpose while maintaining brand consistency.

‍

Execution

‍

Once the design was finalized, we prepared production-ready files tailored to the specifications of STYLL’s printing vendors, ensuring accuracy in dimensions, resolution, and format. Our team sourced high-quality T-shirt materials that aligned with the design’s visual and tactile requirements. Throughout the printing process, we maintained close communication with vendors, reviewed samples, and conducted quality control checks to guarantee an exceptional final product.

Outcome

‍

The final T-shirts were delivered on time and exceeded client expectations. They were widely praised by both STYLL and supporters, strengthening STYLL’s brand presence and contributing a meaningful, wearable piece to the Terry Fox Run. The project demonstrated our expertise in managing end-to-end creative production, from concept development to final delivery, while aligning with the values and vision of both the client and the event.